Established:
Mayfield Laboratories Ltd./ Natural Looks Trading Ltd. has been established for over 25 years with its principal office and factory based in the South East of England. The company is both a contract manufacturer of toiletries for British and international cosmetic brands, and the owner of the highly successful Trade Mark "Natural Looks" with its chain of international retail shops. This profile deals with the "Natural Looks" chain and franchise section of the company. The Natural Looks range was primarily developed for the Middle East market with particular focus on fragrances. The head office for the Natural Looks franchise is based in the Jordanian company offices, established in 1993.
Owner and chairman
:
Mr.Riyadh Ahmad Alkury has devoted his whole life to retail business in Kuwait, Canada, the UK and Jordan. He is the owner and chairman of the entire company. He is an innovated, hands-on, versatile leader who can be seen actively involved in all sectors of the company. He is equally comfortable leading board meetings, checking out quality control at the factory or attending to customers at one of the company stores. He personally oversees all new projects and the introduction of new stores.
Company location:
Development, manufacturing and distribution point :
"Natural Look Trading Ltd., T/A Mayfield Laboratories Ltd."
Mountbatten Road,
Kennedy Way,
Tiverton,
Devon EX16 6SW
ENGLAND
Tel: 0044 1884 257612
Fax: 00441884 258928
Company registration No.04063001
www.mayfieldlabs.com
www.naturallooks.co.uk
Franchise offices
Natural Looks Trading Establishment
P.O.Box 397, Dahiat Al Amir Rashed,
Amman, 11831 JORDAN
Tel: (962 6) 5864240
Fax: (962 6) 5865240
E-mail:natlooks@nets.jo
www.naturallooks.co.uk
'Natural Looks' stores
Jordan:
Branch 1:
Branch 2:
Adel Hajarat complex Mecca mall, Amman
Swefiah, Amman. Tel: 06 5530579
Tel: 06 5864240
Branch 3:
Branch 4:
Abdoun Mall, Amman. Galleria Mall
Tel: 06 5921541 Jabal Hussein, Amman.
Tel: 06 4623848
Branch 5:
Branch 6:
Maxime Mall, Zarqa
Jabal Hussein, Amman. Tel: 05 3998870
Tel: 06 5664709
Branch 7:
Taj Mall,
(opening soon)
Saudi Arabia:
Branch 1:
Branch 2:
Al-Salam Mall F93, Riyadh. Khurais Plaza H19/24, Riyadh.
Tel: 01-2472456 Tel: 01 2097007
Branch 3:
Branch 4:
Al-Diyafa Mall FM02, Makkah. Event Mall 6, Jeddah.
Tel: 02- 5490096
Branch 5:
Branch 6:
Gardenia Mall G35, Riyadh. Othaim Mall SF40A, Ehssa.
Branch 7:
Branch 8:
Othaim Mall SG 53, Buraidah. New Town 133, Jeddah.
Lebanon: Abu Dhabi:
Centre Paradise, Jeita. Marina Mall, Abu Dhabi, UAE.
Tel: 03 827474 Tel: 050 594 4620
Egypt:
Branch 1:
Branch 2:
Genena Mall- A45
Nasr
City ,
Cairo
Tel:0020224046997
0020161033847 (opening soon)
Sudan :
Khartoum 2 Market
Tel:0922644913
Company policy
:
To develop and retail high quality toiletries incorporating the therapeutic and cosmetic qualities of many natural extracts. To tailor the development to the specific needs of the Middle Eastern market. To create products that are attractive to all ages at affordable prices. To ensure customer satisfaction with personal attention from trained staff. To provide a wide variety of products to facilitate personal choice and individuality. To provide a warm, friendly atmosphere in which to shop. To maintain the brand image and high quality standards.
Image and products:
Both company and franchise shops are decorated in compliance with the Natural Looks image, which consists of attractive green wood cabinets for display and storage, built in a traditional style to provide a familiar, comfortable environment. Surveys in the Middle East have shown that customers prefer to purchase and return to stores that afford a corporate image and give attention to personal assistance. Each shop retails Natural Looks toiletry products in simple, affordable packaging with the option of attractive gift wrapping. Shops also typically retail branded make-up, beauty accessories, home fragrances and candles.
The Natural Looks products comprise of; natural hair-care, skin-care and soap products manufactured at the company owned factory in the U.K. Natural Looks product ranges have been developed and successfully marketed for over fifteen years, complying with European quality and safety standards. Ranges and products are being continually surveyed, up-dated and developed by a team of trained designers and technicians.
Testimonials:
The commercial section of the British Embassy in Amman, Jordan chose Natural Looks as an outstanding example of a successful
retail chain of British products and featured them in their monthly review and showcased the products at their offices.
Natural Looks have an award winning British design company working on the presentation of their good
Successive years of student voting in Jordan have shown Natural Looks as the number 1 choice for beauty
gifts.
Personnel:
General Manager of factory and UK offices : Mr. Jim Bullen
Office Manager in UK : Mrs Lucy Poole
Chief Laboratory Chemist: Mr.Mark Bowes-Cavanagh
Franchise and Export Director: Mrs Wendy Alkury
Stock and distribution coordinator : Ms Aida
Employees:
22 company employees in U.K.
50 company employees in Jordan.